Public Relations, Event Management,
Marketing, Design, Digital & Print

Fairline Boats

Emma played an integral role in bringing the luxury yacht brand, Fairline Boats to the Middle East. She wrote and presented the business plan to bring the brand into the region and worked with the CEO of Fairline Boats to execute the market entry.

VIP Reception Party

  • Challenge: To bring the luxury yacht brand, Fairline Boats, to the Middle East.
  • Solution: Created and project managed a VIP reception party to celebrate the launch of Fairline in Dubai. Staged in the beautiful gardens of the Park Hyatt Hotel with all the boats on show the event was attended by with more than 400 guests, including members of the British Embassy, local personalities, media and prospective Fairline boat owners. Entertainment was sourced from a local band and the food was an extravagant gourmet feast that placed emphasis on British cuisine with a fusion Arab twist.
  • Result: Media coverage was extensive across the Middle East and more than 30 direct leads generated from the event. Within 2 months of the event, one Fairline boats was sold and two upgrades were made as a direct result of the launch party - an income of £3 million.
Fairline Boats sailed into Dubai with a flamboyant launch party.