\ Black Cat Communications
Public Relations, Event Management,
Marketing, Design, Digital & Print

Middle East Aston Martin

During her 4 years with Aston Martin in the Middle East, Emma coordinated and managed all of the luxury car manufacturer’s PR, marketing and event management needs across the GCC region. Outside of the remit of international car shows and global press launches, she created activities that brought together media and VIPs to events that were memorable and most definitely unique.

Ride & Drive

  • Challenge: To engage high value prospects in the Aston Martin brand.
  • Solution: The Ride & Drive event - held at the prestigious Dubai Arabian Ranches Polo Club was held over 100 guests over 3 days. Half the day was spent learning the rudiments of polo - astride a polo pony; the other half was the spent driving a series of Aston Martin models over a preassigned route. The days culminated in a prestigious cocktail party where each of the VIPs and media were given a memento of the day - a personalised polo shirt.
  • Result: Extremely positive brand association and the sale of an Aston Martin DB9 Volante and an Aston Martin V8 Vantage. Plenty of column inches of editorial were dedicated to the event and the Ride & Drive day became the first of its kind in the Middle East.
A prestigious and memorable event... the first of its kind in the Middle East.